Study Overview
The Baltimore Public Housing Authority completed a website overhaul in 2019 and asked Graduate students enrolled in the Interaction Design and Information Architecture program at the University of Baltimore to perform a usability study on the new site. Participants within the local community were brought in to the UB User Research Lab to observe interactions with the site. A Tobbi eye tracking setup was used to gather quantitative data for analysis in addition to the observations made by the researchers during the study.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/933dbf96-63e1-4e15-b0a7-fe90f875daec_rw_1920.jpg?h=a213fe0defc328d00f64e40563b68725)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/09be4c4f-36b6-4f65-a182-a6d1395affc7_rw_1920.jpg?h=cd3d44a42173ac1380b6548ae9df99a0)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/4925595e-94f5-4a4f-ac33-da17176d52ad_rw_1920.jpg?h=2208e536ee4ed73885504f60f38268ad)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/acea89ef-f154-4419-9d60-7bd4fb837315_rw_1920.jpg?h=dbc944e330c1977e4f11c3df2641c751)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/3ad3802d-38d8-48ff-9d2e-586dad334a06_rw_1920.jpg?h=769da4ccddb0d55b42d23c129628a00e)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/8d783ae7-3bf1-49bc-b001-83b8a9c7c088_rw_1920.jpg?h=a28b2a975bb49af0e868dc445a69a5b8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/0202504f-0e49-45c9-a027-bccf95ed8292_rw_1920.jpg?h=4097181c02eb7a26fb9a460bb643b45f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/59f02dbe-0f1f-4ab2-9fe3-30df5e21d52c_rw_1920.jpg?h=5440c2116323c4a1eb72d3690de9702d)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/e3b22cbf-f54a-4f9e-8b5f-da4a21a9b1d3_rw_1920.jpg?h=bb6b2a4a7ee0c561ac0415146d73045a)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/d3a5eb0e-2edc-454d-afca-75b580212581_rw_1920.jpg?h=0982d6735f07e84e523f7ab7da08c9e6)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/d5d560fe-ad40-498c-adf8-93ae92b6674f_rw_1920.jpg?h=9f5f08ebdf21c3130638ba3b5a600ac0)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/5a5c1aca-0446-403e-8058-e45ee7c898dd_rw_1920.jpg?h=271cde0d2c9ae0a480e83672ca944470)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/4286fd19-5e2b-42fc-a97d-3bcaeba57ecc_rw_1920.jpg?h=d362c0197c8048350db01242f8cf331d)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/62fc5636-2fc3-4e6e-a888-0f732f841449_rw_1920.jpg?h=070daa05d754d1d08b6eaecd964b6d53)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/91b84205-d381-40d8-b9c5-32cd94a7aa3b_rw_1920.jpg?h=cd71eaffacd818bb7005ea5191331857)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/33056cdd-13d3-454b-b8a4-be09a6361a77_rw_1920.jpg?h=11b59535858538d8c917004ffda5ae64)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/2d9d9f73-b3cb-4c3a-bdb9-c707535dc5b9_rw_1920.jpg?h=b7ff52433b31a3483907c16c86206e52)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/cdaff8f0-4f5b-42d3-bab2-b7dde73fc445_rw_1920.jpg?h=f67c5393b00a1c332797e48c80aea4d2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/03d8c290-a536-4e19-b59f-3cb49bf48be7_rw_1920.jpg?h=1e07effff36e2846a92caa9c8cbe9f71)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/3c66e3d6-9102-4675-8514-f2bd8fe83bed_rw_1920.jpg?h=df598527cd6ba52edf55e91b0ae69886)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/3685d8f8-31d1-4478-91e2-64c7c766020a_rw_1920.jpg?h=c8be737fd623b5410461074c932eb2d7)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/807d7b74-a355-49d3-a384-17940b693027_rw_1920.jpg?h=708a6b2f6839cc63f822911016f8b26e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/ef4868b9-6e81-4aa7-894d-1fd9a037a84a_rw_1920.jpg?h=0dc87bc24d13010a7950a04e2240e08e)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/e00aef14-6da3-40f2-aaf3-2d02d26c3b20_rw_1920.jpg?h=c783f8ead583f73180deb71a726dfe36)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/2d30a32e-aad3-47b5-9626-30a5801d092a_rw_1920.jpg?h=88f8c0187c7061b5c501349a0fc67c35)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/f9b7f48a-5fc7-4e1d-b09d-6e75422f5fcf_rw_1920.jpg?h=c43259dad1fdc6153b5bbd11aacaf2b8)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/83624952-cbac-47ab-aa02-f3e3396bc4fe_rw_1920.jpg?h=066a280f577ff3f218edbf19a071d4c3)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/6e21d21c-5927-4c42-a422-f7eda52cd563_rw_1920.jpg?h=7acfa7145be21d057089c0d3057546dc)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/87c170ce-dc36-468b-825b-81b337d245a6_rw_1920.jpg?h=73b82fd323224ee5068e95ac0f843b7b)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/f83b60b9-6dbf-40da-a769-c680c0016358_rw_1920.jpg?h=ac9e04824deff0396103c9b9a4c5ded3)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/61aa5387-921c-4fc8-8810-cc705b2f6dc0_rw_1920.jpg?h=e32c4352ea83da8afea88c93ce7486ff)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/5ac6ff78-fae4-4942-bea7-98561bd29973_rw_1920.jpg?h=a321fcfcc6ebc86769a807fe1a23943f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/fdad5cfe-bdfd-461c-b2db-7b9cd5d58978_rw_1920.jpg?h=24d3e463484408a3a63bfe8fc51fd9b9)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/e237285b-6988-4923-b221-4db51846e091_rw_1920.jpg?h=675ef9e1ed025d0c15c185258082a627)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/e6cd4a7f-263e-4c45-82e8-a3264f9316a8_rw_1920.jpg?h=661c616eb4ef008e9770c3f4934a913a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/ba4f11f6c1d7affcca3dde01c2070351/c49d0706-0bcc-4fc0-bc12-95b204087a30_rw_1920.jpg?h=c9e86b170e1c7c56efb79a086436826d)